Selfridges

Christmas Campaign

I was commissioned to create the visual effects for Selfridges’ Christmas campaign. To bring their festive world to life, I designed bespoke CGI fairy wings, tree decorations and a flying drone. I gave the fairy godmother her wings and creating the impression that the children were controlling a drone among augmented reality decorations.

The campaign rolled out across social media and advertising billboards.

Superfutures

For Selfridges’ SUPERFUTURES event, I was commissioned to create a bespoke piece of video art illustrating the concept of reuse and circularity, using materials that continuously rotate and evolve throughout the film.

Each window formed a letter in the word SUPERFUTURES, and my work occupied the R as a standalone moving installation.