Belstaff
I collaborated directly with the creative team at Belstaff to produce a series of graphic and animated content for their social channels. The work was used to strengthen brand identity, build anticipation around product launches, and generate excitement for pop-up events.
Trailmaster 75
For the 75th anniversary of Belstaff’s iconic Trailmaster jacket, I created a promotional teaser animation for the anniversary tour, featuring the Belstaff pop-up store trailer being towed by the INEOS Grenadier 4x4.
By adapting architectural plans of the physical pop-up store I created a digital double; matching the textures to the real-life vehicle and trailer. To make the movement feel convincing; I created animation rigs for both the vehicle and trailer, realistically simulating properties like suspension, wheel rotation, and hydraulic action in addition to incorporating the typographic messaging of the campaign.
Holiday Campaign
To support Belstaff’s holiday campaign, I recreated the minimalist, industrial environment from their seasonal product shoot entirely in 3D, carefully matching textures, materials, and lighting to achieve a photoreal look that echoed the campaign’s aesthetic.
For the animations, I sculpted the type within frozen blocks of ice: Merry Christmas was revealed as the ice cracked and crumbled, while Happy New Year gradually emerged as the ice melted, forming shimmering pools on the floor. Released alongside other campaign assets, these animations extended the brand’s seasonal imagery, creating a visually striking and cohesive complement to the campaign.
