Hypebeast X Moncler
Commissioned by the online media platform Hypebeast, I created type and motion graphics for a high octane ski film to promote Moncler Grenoble, the brand’s luxury mountain sportswear line. The film featured pro athletes and integrates a 3D topographic map of the Swiss Alps with the footage to connect the action to the landscape.
I overlaid topographic linework of the surrounding mountains onto footage shot on the slopes, aligning graphics to camera and terrain. I also designed titles and type treatments to introduce each athlete and featured animated grid coordinates of the Corvatsch ski slope.
The outcome is a series of sequences where accurate topographic mapping is subtly composited, breathing with lens flares, illuminated by the flood lights in the scene and tracked with the terrain without pulling focus from the performance.
To build the topographic treatment, I produced an accurate 3D map of the St. Moritz range using geo-spatial LiDAR data, then matched perspective and tracked the digital terrain into hero shots to ground the graphics in the physical landscape.
