The Neu Co.
For the launch of the fragrance Mind Energy, I created a campaign film for this new sustainable scent. The goal being to communicate how the fragrance helps invigorate mental energy by visualising its effects on neuroplasticity—the mind’s ability to expand and adapt.
To integrate the fragrance directly into the narrative, I worked from physical product samples to create a precise CGI version of the Mind Energy bottle. This digital model became the focal point within the evolving world, anchoring the abstract visual journey back to the tangible product.
I designed an abstract environment rooted in nature and biomimicry. This involved simulating the organic growth of abstract plant forms, visualising the flow of liquid and crafting a vibrant ecosystem that reflected renewal, adaptability, and vitality.
Through iterative look development, I created a series of distinct natural environments for the product. Each exploration offered a different natural world within which the fragrance’s qualities could be visualised, ultimately leading through ongoing feedback to the final coral-inspired world.
